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A digital diary dedicated to fashion, beauty and culture, edited by Elisabeth Jones-Hennessy, a former buyer living between NYC & Paris.

Elisabeth is also the founder of L'AGENCE EJH, a consulting agency specializing in brand collaborations.

Orange Crush: A Love Story

Orange Crush: A Love Story

When thinking about writing a color story, at first, red seemed the most ME...

It’s my favorite color and one that I wear in all seasons, both day and night. That said, it’s also the most obvious and let’s face it, a bit Christmas-y. The opposite of these hot mid-August days. In comes orange and, seemingly, I’m quickly transported back to my childhood. I used to love orange Tic Tacs (ok, I still do!), Orangina (strangely made me feel French...foreshadowing?), orange sherbet, and, don’t laugh, orange-flavored St. Joseph chewable aspirin (only when I was sick of course).

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Today, as an adult, my love of orange is obviously more mature including Hermes boxes (filled of course), “Orange is the New Black” on Netflix, and especially, an Aperol Spritz on a balmy summer night.

As I dug a little deeper into my color research, I fell in love with the adjectives that are associated with orange: warmth, comfort, fire, energy and enthusiasm. I am a Sagittarius after all! 

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Channeling all of these things, it also just so happened that I shot this story in Paris at the exact same time France was playing Belgium in the World Cup semi-finals, a game which they won and led them to become the 2018 World Cup champions. The sun was setting and I was practically alone in the streets, hearing cheering coming from both banks of the Seine. It was totally surreal, energizing and, even though I’m not a huge soccer fan, made me feel part of a wonderfully French collective whole.

According to Wassily Kandinsky, “Orange is red brought nearer to humanity by yellow.” Perhaps, in those two hours, I was having my very own Kandinsky orange moment.

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Below are a few fun and interesting tidbits about orange, either as the color itself or as an orange colored product:

  1. Nothing rhymes with orange.
  2. French luxury house Hermes introduced orange as their signature color during WWII only because orange was the only color dye available during this time.
  3. Orange “sherbet” is often mis-pronounced as “sherbert” but, truly, should be pronounced “shur-bit”. Who knew?!
  4. Aperol sales are up a whopping 48% since last summer! (Nielsen via NYT)
  5. Orange is the only color of the spectrum whose name is taken from an object (the fruit).
  6. In 1991, a Forbes magazine article concluded that orange meant cheap.
  7. The middle traffic light in France is orange.
  8. Orange (saffron) is a sacred color in both Buddhism and Hinduism.

I am not a color expert but I can confidently say that both wearing this vibrant color and writing this story has brought me unexpected joy so this can never be a bad thing! 

Scroll down to shop my favorite orange items of the season and, in the meantime, I hope you enjoy these last dog days of summer!

Elisabeth Xx

S H O P  T H E  L O O K

High/Low: Luxe Tux

High/Low: Luxe Tux

La Dolce Vita

La Dolce Vita