A digital diary dedicated to fashion, beauty and culture, edited by Elisabeth Jones-Hennessy, a former buyer living between NYC & Paris.

Elisabeth is also the founder of L'AGENCE EJH, a consulting agency specializing in brand collaborations.

Rockets of Awesome

Rockets of Awesome

When a trusted friend told me about a new e-commerce site for kids called Rockets of Awesome, I was curious to check it out.

The timing was perfect as I was feeling frustrated by the lack of affordable and stylish clothing options for my 11-year-old son, Beckett. Launched in 2016 by Rachel Blumenthal, Rockets of Awesome is probably the first website to make shopping for your child fun and easy. Here’s why…


As soon you get on the site, you are asked to fill out a short questionnaire about your child and their likes and dislikes. Favorite colors, go-to patterns, classic/sporty/trendy, etc…you get the gist! Using an advanced algorithm, Rockets of Awesome then chooses eight items that coordinate together based on the answers you provided. Before the box of items is shipped, they send you an email so you can review the items chosen and make any changes necessary. You pay a $20 service fee per box and they credit the fee towards anything you keep. If you decide to keep the entire box, you pay $150 for all of it ($18.75 per item! Yes, I’m a secret math geek – LOL!)


When Beckett’s box arrived, he was SO excited to open it and see what they had curated. To his delight, the box was filled with a bunch of graphic animal print tees (I noted he loves all things animal related), a cozy camoflouge sweatshirt and sweatpants set, a pair of city-cool skinny black jeans and a two-tone hoodie. He LOVED everything, even the super fun box the products came in!


As a Rockets of Awesome member, I will be shipped 4 boxes per year at the start of each new season and can cancel my subscription at anytime. That said, as a busy mom and someone who looks for efficiency in everything, I can say that I have now found my favorite new way to shop for my son!


Scroll down to shop both Rockets of Awesome and my “sporty city mom” look.

Elisabeth Xx 

Photography by Genevieve Garruppo



 ROCKETS OF AWESOME  Camo Crew-Neck Sweatshirt

Camo Crew-Neck Sweatshirt

 ROCKETS OF AWESOME  Penguin Chill Longsleeve Tee
 ROCKETS OF AWESOME  Black Skinny Jean

Black Skinny Jean

Going Green for 2018

Going Green for 2018

Cordelia de Castellane: Baby Dior & Dior Home

Cordelia de Castellane: Baby Dior & Dior Home